Content marketing is a term that engulfs a gamut of techniques, strategies and tactics to establish customer and business objectives simply by using content across the business functions and customer lifestyle in an integrated, consistent and continuous manner. It is important to know that content in this term cannot be used in the same way as search engine marketing. It cannot as well be related to advertising campaigns. However, this term cannot be associated to the language used in PR or other methods of marketing.
Research has perfectly shown that good content will always inform, attract, serve, persuade and engage prospective customers in relationship with a brand or business. Content marketing will help to resolve the needs and inquisitions of prospective clients time and again in relationship with indirect or direct business objectives. Content marketing initiatives can be applied from a branding point of view with respect to other offline activities to satisfy a business objective. When using content marketing in the branding point of view, you are sure to discover certain terms such as branding journalism, native advertising and just to mention a few.
Content Marketing Strategy
Do you know that a house cannot be constructed without a prior plan? This is also highly applicable for your content. It is important to know that content marketing without a prior plan will take no one anywhere. There are certain factors that can help your plan become a reality. This can be found in the likes of knowing who the content is meant for, purpose of creating the content, conversational platform and the basis of your message. To understand the basis of content marketing strategy, this paragraph is going to unleash a broad view of the term on discussion.
The first initiative of content marketing strategy is to be sure that your brand messaging is engaging and consistent. This will help to bring down the core points and propositions of uniqueness in unleashing your true life story. This idea will also help to deduce your basic benefits. In other to achieve this, you will have to dive into your industry and company to know your business objectives prior to writing anything at all. Your business discovery phase can include competitive analysis, needs assessment, content audit, goal setting, and buyer personas. All these terms will help you understand the comprehensive details of content marketing strategy effectively.
Content Marketing Services
It is clear that content is king in today's world of search engine optimization. Nevertheless, a profitable content is something shareable and public. This can be found in the likes of whitepapers, blogs, articles, podcasts, videos, press release, webpage content, presentation and just to mention a few. A powerful content marketing campaign is highly crucial for every website and business irrespective of the industry or sector. Great content cannot only be important for search engine optimization, but as well be used in building your brand. This is a great feature of social media marketing campaign. Do you know that so many firms often struggle with creating a killer content? Content marketing can be put to hold for several reasons. In case you do not know what to write or create, your content marketing approach may be put to hold. Other reasons include poor writing ability, inability to leverage content on the internet, and time shortage for creating content. This is where content marketing services come to play.
These marketing services will help you in creating informational content. This is simply providing content that will offers top-notch details to inform and educate your target audience. Nevertheless, they can as well help you in creating promotional content. Promotional content is basically created to advertise your business, brand, company and product. This is basically done to generate traffic and sales.
B2B Content Marketing
To be upfront here, the internet has drastically alter the marketing landscape and sales. The foggy techniques used in time pass no longer has basis in the present digital dispensation. For anyone to record quick success, it is expedient to learn B2B art that is often called virtual marketing. With B2B content marketing, you are sure to engage both old and new customers by applying the idea of desire, awareness, interest and action. These days, both small and big firms are sticking to this mode of marketing to make extra profit and as well to remain relevant to their fields of operation.
Content marketing is the crux (or should be the crux) of your Internet marketing strategy. Good IM strategies encompass a robust, content marketing strategy that not only includes article/blog content but also video, pdf, images and more. We implement content strategies that carry over to various multi-media and social platforms in order to provide the best material for our customers and to provide material and information to them on platforms that they are comfortable using.
(Yes, I used an image that was not related to this topic but it did grab your attention!)
While reading my news feed, I stumbled across this article and thought I'd share it here.
By now, you should know that “content marketing” requires more than just well-written text to be effective. Incorporating elements of content writing, search engine optimization, and social media marketing, the key to getting more traffic is getting noticed—by your customers as well as the algorithms responsible for ranking your site in search results pages.
In order to get that attention, it’s important to use images strategically. When implemented properly, images can complement and enhance your content, catch the interest of new readers, and improve your chances of getting found through organic searches.
The Social Role of Images
First, it’s important to recognize why images are important in a social context. According to this infographic, blogs with images receive 94 percent more views than blogs without images, and social media updates containing images get far more likes, retweets, and shares than those without. The principle behind this trend is simple: when presented with images or text, readers’ eyes are naturally drawn to images. Our culture is a visual one, so take advantage of that!
I have found that after implementing images in my content marketing, the engagement level and interaction dramatically improved. In fact, on social platforms, I ended up getting more natural, organic likes and shares on the same content than I did without any pictures. I trust that you will have very similar results.